Friday, 3 October 2014

week 38 - Feedback to: Vigil Yu

Feedback to: Vigil Yu (IE puzzle + business&profit)
Part 1: IE puzzle
The article is well structured and it helps the readers to follow the author’s opinions through all the main points. The link between the topic and industrial ecology is very clear. The three theories are all well presented. I find the theories convincing and easy to understand from a consumer’s point of view.

I especially like the last two paragraphs about the trend of sustainability performance with the business performance. It gives a personal touch to the theories the author developed and demonstrated the author’s interests in this topic.

There’s just one thing I am not so sure how to create the link to. I agree that the GDP information in the first theory could probably be seen a factor of purchasing power and influences the buying decisions ultimately. However, it might be able to be considered as a separate point because without the GDP information the theory still makes perfect sense.

Part 2: business&profit
I find the article interesting to read. It provides a lot of background information as well as an example that illustrates the challenges of fulfilling the business social responsibility. In the first paragraph, the way that the author broke down the business structure to pick a specific role within business is very clear and also eye-catching to me.

The example in this article made it easy to visualize a real-life situation. It shows a good point about the impact could reach beyond the single business operation. It also shows when decisions are made to gather more resources for the single profit generating process, resources for other business operations will be taken away, causing quality changes in other services. In this case, the conflicting interests between the pig farmer and the red worm compost owner are well demonstrated through the competition for the same resource in order to generate profit.

I feel that with this case, the author clearly demonstrated that Friedman’s theory could lead to greater negative social impact given that certain business benefits from a larger profit margin. Therefore, it is questionable if Friedman’s statement should be considered as beneficial for the society in the bigger picture. However, I was not able to identify a clear correlation between the conclusion and the example. It seems to me that the conclusion is more supportive of what Friedman stated rather than what the example demonstrated.

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